At Pekan Raya Jakarta 2026, PT Gajah Tunggal brought together a series of activities featuring its brands across the exhibition space. With multiple touchpoints and experiences happening throughout the event, visitors needed a simple way to navigate the activities, keep track of their participation, and stay engaged across the different brand experiences.
We developed GT Digital Passport, a mobile-first web experience that connected Gajah Tunggal’s various brand activities into one seamless visitor journey. Visitors could register, collect digital stamps from participating activities, track their progress, complete selected experiences, and redeem prizes once they reached the required milestone. The system also supported staff-side validation and redemption, helping unify both the visitor experience and on-ground operations.
