Customer Interface
Registration, progress, and redemption in one mobile-first journey
Operational Workflow
Dedicated validation flows for activity verification and prize redemption
Participation Records
Structured first-party engagement data across event activities
CONTEXT
At Pekan Raya Jakarta 2026, Gajah Tunggal ran multiple brand activities across different touchpoints. Instead of treating each interaction as a separate experience, the brand needed one connected system that could follow visitors throughout the event. The challenge went beyond building a campaign microsite. The system needed to register visitors, connect their activities, track participation, support staff-side verification, determine reward eligibility, and handle redemption through one continuous journey.
THE CHALLENGE
What needed a connected system
Fragmented event touchpoints
Visitors moved between separate brand activities without a shared identity or continuous journey across the event.
More than a campaign microsite
The system had to register visitors, connect activities, track participation, support staff verification, determine reward eligibility, and handle redemption.
Customer and operations together
Visitor-facing progress and staff-side validation had to work as one workflow—not as disconnected front-end experiences.
THE SYSTEM
Tenstud designed and developed GT Digital Passport as the digital layer connecting the complete visitor journey at PRJ 2026. Visitors registered once and used the same mobile-first experience throughout the event. As they participated in different activities, their progress was recorded and updated in the system. Once the required journey was completed, visitors could proceed to reward redemption. On the operational side, staff used dedicated validation flows to verify participation and support prize redemption.
ONE CONNECTED SYSTEM
Capabilities across the visitor journey
Visitor Registration & IdentityActivity TrackingReal-Time ProgressStaff ValidationReward LogicPrize RedemptionCentralized Participation Records
SYSTEM FLOW
From registration to redemption
Register
Visitors create a digital identity that stays with them across the event journey.
Digital Identity
One registration becomes the reference point for activities, progress, and redemption.
Activity Participation
Participation across multiple event activities is linked to the same registered visitor.
Staff Validation
Operational staff verify participation through a dedicated validation flow.
Progress & Eligibility
Visitors see completed steps; the system determines when reward eligibility is met.
Prize Redemption
Completed journeys are validated and redeemed through the same connected workflow.
Central Participation Records
Activity is stored as structured participation data rather than isolated interactions.
BEYOND A DIGITAL PASSPORT
From physical experience to business system
- GT Digital Passport transformed separate event activities into one connected, measurable customer journey.
- Participation stayed connected to the same registered visitor throughout the event, creating a structured first-party engagement layer across Gajah Tunggal’s activities.
- The same system architecture can extend beyond a single event into recurring campaigns, membership journeys, customer engagement programs, and loyalty systems.
- The physical activities created participation. The business system connected the people, activities, operations, rewards, and data behind them.
Need a digital system connecting customers, operations, and real-world experiences?
Tenstud designs and develops customer-facing platforms and custom business systems—from websites and digital platforms to participation, validation, and workflow software.
