For the soft opening of Morula IVF International Fertility Clinic in BSD, Morula IVF Indonesia wanted to present its institutional journey in a way that felt more engaging than a conventional corporate timeline. The experience needed to connect key moments from Dr. Ivan Rizal Sini’s early medical journey, Morula’s growth across Indonesia, its scientific development, and the opening of its newest international fertility clinic.
Tenstud designed and developed an interactive institutional storytelling experience for the soft opening, presented through a large-format story canvas and dedicated controller. The story was structured into six chapters, allowing visitors to drag, tap, and reveal key milestones, locations, scientific capabilities, and global collaborations.
