PT Gajah Tunggal introduced Giti tires for Indonesia’s passenger vehicle market during GIIAS, aiming to create an interactive experience for buyers. At their booth, they showcased a unique AR/VR installation focused on car tire replacement. This immersive event allowed visitors to engage with the brand through cutting-edge technology, highlighting Giti’s innovation and providing a memorable experience that connected their products with the audience.
We developed a custom AR/VR game where users replaced tires on two cars, with a time-based score system. This engaging experience drew large crowds, with many visitors returning to improve their scores. The installation blended augmented reality elements to display tire details while the VR portion offered a hands-on challenge. This combination captivated visitors and showcased Giti’s tire features interactively.
