BACKGROUND
To celebrate the Heineken 150 Years Anniversary, Heineken embarked on a project to create an engaging and immersive museum-like experience for the audience to learn about and connect with Heineken's rich history.
Solutions
We created two interactive installations. The first involves an AI speech recognition system, where a virtual persona adorned with beer bubble visuals asks visitors questions about Heineken's history. The audience must answer correctly to continue, triggering a mechanical slide of the LED display. The second installation allows audience members to participate in the Heineken 150 Years Anniversary commercial ads by simply saying the word "Heineken."
The experience proved to be a success, with a total of
4049 visitors over the course of the 10-day event.
