BACKGROUND
Toyota Indonesia is looking for a fresh way to bring their latest release, the Toyota New Veloz, closer to their customers. They came to us with an idea to utilize AR so that their customers could visualize the car directly in their surroundings.
Solutions
Based on a 360-degree photo of the car, we reproduce the 3D model with real scale measurements and detail specifications. We augment the 3D model by utilizing the plane tracker, so it can be placed on the surface. When this AR launched, we suggested the Toyota Indonesia team make use of this experience in their offline activities by creating a photo booth in GIIAS to make it more exciting for the visitor.
After its release, this AR experience generated
207.2K impressions and 69.5K plays in the first month.
