IKEA was about to release their latest BLÅVINGAD soft toy collection, which featured ocean animals. In conjunction with it, they launched an end-to-end campaign named "The Ocean is My Home" to educate their target audience, the children, about how important the ocean is while promoting the soft toys. IKEA came to us looking for an activity that was new and unique while utilizing the latest technology.
We created an augmented reality game experience for both children and adults with a mission to protect the ocean and the animals by collecting trash. The game would teleport the user under the water, and the animals from the new BLÅVINGAD soft toy collection would be swimming in the user's surroundings! The store installation QR code allows offline & online play.
