BACKGROUND
For GIIAS 2025, Giti Tire Indonesia required a unique activation that would embody their playful spirit and cut through the noise of the exhibition. They needed an experience that could foster a genuine emotional bond with visitors while highlighting their commitment to innovation.
SOLUTIONS
We answered this brief with "Motion Magic with Elly," an interactive experience driven by a fully animated 3D model of Elly. Designed and modeled from scratch to ensure fluid interaction, the character invited visitors to move and play in real-time. This approach turned the booth into a hub of activity, driving significant engagement and establishing the installation as a major highlight of the event.
Throughout the 11-day event.
868 Plays.
