Paragon Beauty Science Tech 2026 aimed to communicate that every Paragon product undergoes extensive research and a rigorous clinical testing process. The primary objective was to showcase their structured panelist methodology, where insights are derived through detailed inquiries specifically tailored to the user's skin condition.
We brought this vision to life through DermaScience AR Quest, an Augmented Reality (AR) installation designed as an interactive storytelling medium. Visitors were immersed in a simulated experience of being a Paragon panelist, answering real-time questions about their skin health. To resonate with the Gen Z audience, we applied a distinct aesthetic to the result cards featuring holographic elements, ensuring the experience felt relevant and fostered a strong connection between the user and the brand.
