BACKGROUND
Heineken approached us with a very exciting brief: they wanted to create a series of events where the audience is able to vote by raising their Heineken bottles. We were very interested in this idea, so we did some research to figure out how to deal with this interesting challenge.
Solutions
We came up with a solution where an LED bracelet is put on each Heineken bottle, and during the voting session, people will raise their bottles and aim them at the camera. This is a similar approach that has been used by Heineken Global, so we can request the bracelet from them. Moreover, we created a system that gives the camera the ability to track red and green colors using artificial intelligence computer vision.
Across 3 events consecutively.
Around 2300 people raising the bottle to vote the song they wanted
