BACKGROUND
At GIIAS 2025, Giti Tire Indonesia set out to create a standout attraction that could connect emotionally with visitors while highlighting the brand’s innovative and playful spirit. We brought this vision to life through Motion Magic with Elly, an interactive installation where visitors could move, play, and interact with Elly the Elephant in real time, creating memorable moments of joy and connection.
Solutions
We brought this vision to life through Motion Magic with Elly an interactive installation where visitors could move, play, and interact with Elly the Elephant in real time, creating moments of joy and connection. With engagement driven by high weekend foot traffic, Elly became a true crowd favorite.
Throughout the 11-day event.
868 plays, delighting hundreds of visitors.
