BACKGROUND
To deepen the connection with over 390 million global fans, IBM and Scuderia Ferrari sought to visualize the data and engineering behind the SF-25 race car. We realized this vision by developing a seamless WebXR experience that allows users to place a high-poly 3D model of the car directly into their environment without the need for app downloads. Leading the full development, we performed advanced post-processing and optimization to ensure the high-fidelity assets rendered smoothly, delivering an instant and photorealistic experience on mobile browsers.
