Case Study
Studi Kasus
Welcome to our case study page! Here, you can learn about some of our previous projects and see the impact of our solutions. Explore and see how we can help your business achieve its goals.
Pelajari beberapa studi kasus project kami sebelumnya dengan impact dari solusi yang kami berikan, untuk melihat bagaimana kami dapat membantu bisnis mencapai tujuannya.
IKEA Save The Ocean 360° Underwater AR Game
Background
IKEA was about to release their latest BLÃ…VINGAD soft toy collection, which featured ocean animals. In conjunction with it, they launched an end-to-end campaign named "The Ocean is My Home" to educate their target audience, the children, about how important the ocean is while promoting the soft toys. IKEA came to us looking for an activity that was new and unique while utilizing the latest technology.
Our Solution
We created an augmented reality game experience for both children and adults with a mission to protect the ocean and the animals by collecting trash. The game would teleport the user under the water, and the animals from the new BLÃ…VINGAD soft toy collection would be swimming in the user's surroundings! The store installation QR code allows offline & online play.
The Result
Within 1.5 months, the IKEA "Lautku, Rumahku" AR game generated 321.3K impressions and 24.7K plays.
JBL Interactive Hand-Tracking Music Installation
Background
JBL is set to create a booth at the Djakarta Warehouse Project (DWP) 2022 event. They aim to engage with their audience with an interactive experience that visitors will want to share on social media. They plan to utilize their range of speakers in an activity that highlights the capabilities and quality. This will give visitors a chance to experience the full range of JBL's speakers and understand the performance.
Our Solution
We have developed a concept to showcase JBL's range of speakers as an interactive installation. By arranging the speakers in an interesting formation, we aim to create an immersive and visually engaging experience. To take the experience to the next level, we have also created a hand-tracking system that allows visitors to control the music just like a DJ by placing their hand above the sensor located on the pedestal and use gestures such as grabbing, waving, and circling their hand.
The Result
Within three days of the event, hundreds of people were enjoying the experience.
OPPO Reno5 Marvel Edition AR Experience
Background
With the release of the Reno5 Marvel Edition, OPPO and Marvel looked for a unique way to communicate with their audience. They wanted to inform people that this phone edition came with several Marvel characters that the user could choose from. Moreover, this campaign will be launched in 8 countries simultaneously, ranging from Thailand to Egypt.
Our Solution
After analyzing the needs and requirements, we came up with a concept that can intrigue the user’s curiosity by challenging them to figure out which Marvel character they are and share it on Instagram. We were able to launch this AR campaign specifically in the 8 appointed countries by utilizing the AR Instagram Filter and making each OPPO country's IG account the host.
The Result
Within two weeks of the campaign, the AR experience had 330K usages.
Toyota All New Veloz AR Product Visualization
Background
Toyota Indonesia is looking for a fresh way to bring their latest release, the Toyota New Veloz, closer to their customers. They came to us with an idea to utilize AR so that their customers could visualize the car directly in their surroundings.
Our Solution
Based on a 360-degree photo of the car, we reproduce the 3D model with real scale measurements and detail specifications. We augment the 3D model by utilizing the plane tracker, so it can be placed on the surface. When this AR launched, we suggested the Toyota Indonesia team make use of this experience in their offline activities by creating a photo booth in GIIAS to make it more exciting for the visitor.
The Result
After its release, this AR experience generated 207.2K impressions and 69.5K plays in the first month.
Heineken AI Color-Tracker Interactive Experience
Background
Heineken approached us with a very exciting brief: they wanted to create a series of events where the audience is able to vote by raising their Heineken bottles. We were very interested in this idea, so we did some research to figure out how to deal with this interesting challenge.
Our Solution
We came up with a solution where an LED bracelet is put on each Heineken bottle, and during the voting session, people will raise their bottles and aim them at the camera. This is a similar approach that has been used by Heineken Global, so we can request the bracelet from them. Moreover, we created a system that gives the camera the ability to track red and green colors using artificial intelligence.
The Result
Around 2300 people raising the bottle to vote the song they wanted across 3 events consecutively.